Gathering and Use of Information
We collect personally identifiable information from visitors to our sites solely on a voluntary basis. Such personally identifiable information may include your name, postal address, e-mail address, company name and/or telephone numbers (collectively referred to herein as "Personal Information"). We will never sell, transfer, or disclose any Personal Information we gather at our Web sites to any third parties without your prior consent, except in cases when we believe in good faith that we have a legal obligation to disclose such Personal Information. We never require that this Personal Information be provided in order to gain access to our sites, nor will we require visitors to disclose more Personal Information than is reasonably needed to participate in an activity on our sites. We collect Personal Information primarily for three reasons: 1) to e-mail customers with updates and news, 2) to notify winners of contests, games and sweepstakes, and to distribute prizes, and 3) to send out brochures, etc. via regular mail to subscribers. There may be times when we share aggregate information about our users (for example, the % of male and female visitors to our sites) with advertisers, business partners, sponsors, and other third parties in any effort to customize or enhance the content and advertising on our sites for our users.